ROLE OF ARTIFICIAL INTELLIGENCE IN PHARMACEUTICAL MARKETING: A COMPREHENSIVE REVIEW

Abstract

Artificial Intelligence is the field of study that describes the capability of machine learning just like humans and the ability to respond to certain behaviors. The need for Artificial Intelligence is increasing every day. It is being used in different domains of the healthcare sector like medical screening and diagnostics, medical devices, drug development, and other aspects of the Pharmaceutical value chain. This paper focuses on the role of Artificial Intelligence and advanced analytics in the Pharmaceutical marketing and commercialization process. Also, the growth and future scope of AI, as well as the limitations that companies have been facing in the application of AI, have been discussed.